As gift cards remain the most requested gift this holiday, the trend toward greater personalization continues. Tri-Plex Packaging's präsenta™ line of gift card accessory packaging answers the demand.

New York, NY (PRWEB) November 23, 2008 — Tri-Plex Packaging Corp., an industry leader in specialty packaging for both discs and gift cards, recently teamed up with Valutec Card Solutions, a leading provider of turnkey gift and loyalty card services to small and mid-market merchants to herald the first ever Season's Greetings gift cardAbook— a patent-pending gift card accessory designed and introduced by Tri-Plex earlier this year.

As an innovator in their industry, Valutec is committed to bringing value-added distinctions to their merchants' card programs. For this holiday season Valutec wanted to provide something fresh and different- not the standard "delivery vehicle" but one that would also convey the sentiment behind it. Al Duggan, VP of Business Development for Valutec, commented, "We are very excited about this (accessory) product as a value-add in our line of card merchandising products. The book has ongoing value to customers who receive it based on the content and is, in our view, a unique and creative way to present a gift card. We also see this product being successful in vertical markets like restaurants, spas, and automotive dealerships."

Many recent surveys clearly show that gift card popularity continues to be strong, that consumers are aware of gift card packaging and want more personalization— the kind that adds dimension to giving a gift, and that retailers want to set themselves apart from eachother with new and exciting ways to differentiate their card programs and create additional revenue. Further data supports that consumers are more likely to purchase gift cards if specialty packaging and/or accessories are available for the card. Even as this year's holiday budgets tighten, gift cards remain the most requested gift.

Keith Thomas, VP of Sales at Tri-Plex Packaging, added, "Our präsenta™ gift cardAbooks offer a versatility that a tin or paperboard box just can't provide. It adds an affecting dimension to the presentation that other delivery vehicles do not. Our creative people worked very closely with the talented team at Valutec to capture the spirit of the holidays in content-rich pages that even Santa can appreciate."

The Season's Greetings gift cardAbook is currently in stock and available at Valutec along with acrylic display merchandising solutions.

About Tri-Plex Packaging

Since 1990, Tri-Plex has been creating unique packaging solutions that help build brands and add value, with a proven track record of producing innovative and high-impact solutions for some of the most recognized franchises in the world. Our präsenta™ line of gift card accessory packaging is our newest innovation and can be found at www.tri-plexpkg.com, sales@tri-plexpkg.com or by calling 212-481-6070.

About Valutec Card Solutions, A Metavante Company

Valutec Card Solutions is a full service gift & loyalty card solutions provider. For over 10 years, has served as an industry leader in pre-packaged and custom gift card programs and merchandising tools. Their focus is on maximizing the return on investment for each merchant program by providing the right tools for the job and the information needed to make your program a success. Contact 1-866-742-7324 or sales@valutec.net