October 2007
The präsenta™ Gift Cardalog
Opportunity
We hear it all the time: gift cards are incredibly convenient but, oh, so impersonal! Those little pieces of plastic ring up $35 billion in annual sales but register close to zero in emotional value. For consumers, gift cards are about as warm as a bank check. For businesses, they say little about your products or brand. Now, imagine a gift card with heart, one that delivers a stocking full of sentiment and presents your products and company in the best possible light. Well, we didn’t just imagine it. We created it!
Solution
We took an ordinary gift card and gave it life by enclosing it inside one of our specially designed media books. The präsenta™ Gift Cardalog combines the best features of a gift card with those of a catalog. The gift card is displayed on a clear tray or diecut window inside the hardcover media book. You can dress it up however you want – add coupons, promotions, web addresses, product displays, even season's greetings!
Result
Your gift becomes more than a just piece of plastic. It becomes whatever you want it to be! It's a selection of new golf clubs, a trip to an amusement park, an invitation to an intimate evening. The possibilities are endless. With our innovative specialty packaging, the präsenta™ Gift Cardalog becomes the perfect gift. Retailers appreciate it for the extra sales and branding opportunities. Manufacturers like the targeted advertising channel. Even Santa likes it – for its convenience and charm. If you want to turn the page on your gift card program ... give us a call.
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